- VOODOO RANGER IPA -
This project is a package redesign for the existing VOODOO Ranger IPA created by New Belgium. I wanted to take the preexisting skull that N.B. uses and revamp it. The figure in the foreground is the direct focal point while the background both compliments the style and color scheme of the overall piece. This was a two week class project where we had to create a advertising campaign which included a label, two magazine ads (8.5x11), two billboards, and one large P.O.P. banner.
our 9 to 5 - Magazine AD's (8.5"x11")
The target audience for this IPA is a younger male demographic. With that said, I wanted to play off the idea that people work from 9am to 5pm but the other part of the day (9pm to 5am) they're out partying and drinking with Voodoo Ranger IPA. I took the photo of the pancakes and beer and photoshopped the other AD with images found online.
our 9 to 5 Billboards
Point Of Purchase Banner (20"x60")